Fix the Google DFP error "Ad unit did not fetch" and "Ad unit failed to fetch"

Hello Folks!

Many users have been complaining about the Google DFP publisher code being full of bugs and that some times blank ads show on publisher's site especially when DFP falls back to Adsense when its inventory is empty.  I have a simple solution to this problem.

If the ads on your site don't always load, or there are often blank spaces on the site, or you have to keep refreshing the page in order to see google ads, this means that the Ad is failing to load. In order to diagnose this problem:


1) add the following after your sites URL "?google_console". So if your URL is www.xyz.com enter the URL www.xyz.com?google_console

2) and then press Ctrl+F10 (on windows) or on a Mac, use Function+Ctrl+F10) and the Google Publisher Console will show. 



On this console you will see all your banners with crucial data in a timeline. If you get errors like "Ad unit did not fetch" or "Ad unit failed to fetch" then here is what you should do:

1) Go to DFP Google

2) Login to your account

3) Click on your Ad and press generate tags

4) Disable the Enable Single Request

5) Now implement your new tags into your sites HTML

Or you can manually edit your HTML code and remove the line "googletag.pubads().enableSingleRequest();" from your tags.

This Enable Single Request causes 80% of the issues with Ad loading.


This will immediately fix your problem and your ads will start loading properly!

Good luck and Thanks for reading :)

The Top 5 Pakistan Classifieds Site

Here is a list of Top 5 Classifieds site in Pakistan

1. Lokmart.com - This classified advertisements website is a great place where users can buy and sell new & used goods such as appliances, cars, computers, electronics, mobile phones, and property in Pakistan. It also provides a jobs section (for job seekers and employers) as well as a business directory in Pakistan. The site also features an inbuilt questions & answer section as well as member to member messaging system. 

Lokmart also provides Email and SMS alerts to keep buyers and sellers informed on their transactions. The site markets itself as a Pure Pakistani Company, which differentiates it from other classifieds site that are mainly foreign based. The site further provides the best interface among all sites mentioned here which is why it makes it on top of our list. The site sometimes lacks in speed, but that doesn't matter as long as you are using a broadband connection! 

The best part about the site is that it is 100% Free to use.

2. Olx.com.pk - This is a well known name in classifieds site around the world. This international company is based in USA, and they are running a Pakistani version of their site with a .pk domain. This site is also free and provides all sorts of ads of cars, computers, pets and others. One of the flaws is that there are many fake ads on the site. The commercials Olx plays on TV and Radio in Pakistan are made in India and hence many people confuse it to be an Indian site--when in reality it is a US Company. Another down side about the olx site is that there is poor customer service and emails hardly get responded too--at least in my experience.

3. Pakwheels.com - This is a great site which provides classified advertisements for vehicles. The site also provides a discussion forum which is a very attractive and handy feature for car enthusiasts. The only down side here is the site only caters to cars & vehicles. Another down side is that sometimes car ads appear to be repetitive. But nonetheless the site is still very effective and good to use.

4. Bolee.com - This is project has also apparently been started in Pakistan. The site provides all kinds of classified advertisements in Pakistan. It has a good looking interface. Only down side is many ads seem sold or fake. And many of the features seem similar to olx. But otherwise its a good website. This site is also free to use.

5. Dekho.com.pk - This is another foreign based classified ads site in Pakistan which was launched by Saltside technologies. The site advertised vigorously on radio and facebook initially but seems to have dried down now. The site speed is good, but lack good ads and is hardly ever updated. This is why many people are now moving to sites like Lokmart.com, olx and bolee. 


Please check out all the websites yourself and tell us if you agree with our review :)

Cheers!

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